Mattress potential buyers often want to know what the most effective brand is, what the best mattress is. For many years, the sole data that retailers, manufacturers, and consumers had to keep on was the yearly sales reports. This information told how much was sold, but didn't seriously comment on which was the best, as outlined by customers and rating agencies. Consumer Reports had preceding declined to rate beds, due to their subjective nature, and subtle differences. This year, with 2013, they have finally began to come out with individual model advice. While this is still a great imperfect process, it can help indecisive consumers build buyer self confidence. For many years, Consumer Reports comes out with brand lists, rating different brands by means of customer polls in different types. They also list customer recommended brands, as computed by reviews. We list the two here, but place much more value on the consumer reviewed list. Top 2012 Innerspring Mattress Brands according to Buyer Reports 1 . Sealy (includes Stearns & Foster and Basset) 2 . Serta several. Simmons (includes Beautyrest and Comforpedic) 4. Spring Air flow Top 2012 Air Mattress Manufacturer according to Consumer Reports 1 ) Select Comfort (the Sleeping Number Bed) Top this Memory Foam Mattress Brand according to Consumer Reports 1 . Tempurpedic Top 2012 Mattresses by Customer Reviews according to Consumer Studies (all types) 1 . Amerisleep (plant based memory foam) 2 . Sealy 3. Select Comfort 4. Serta a few. Simmons 6. Tempurpedic These lists have considerable d├ębordement, as the main "S" brandnames are represented in both lists. Sealy, Serta, and Simmons are present in equally the innerspring poll list, as well as the customer review list. This could be because they are enormous mattress providers, with billions of dollars in wholesale revenue per year. Therefore more people have these labels in their homes, by sheer numbers. As for the specialised bed markets, it's certainly not surprise that Select Enjoyment Tempurpedic top the prospect lists. These companies are at the top on the advertising game, and have more sales to be comparable to the traditional innerspring brands. They are the first labels of air mattresses and the memory foam, and have highly recognizable titles and brands. They did very well not only in the polls, in the review list as well, which shows that both Decide on Comfort and Tempurpedic are not diets, they have the quality and the customer satisfaction to back it up. Finally, for the most notable addition of the day, Amerisleep. Amerisleep is nowhere to be found on the poll list, meaning they are not a household name, and they are not easily recognized. However , they ranked number one for the customer review list, so that those people that actually own these people are enthusiastic about their bed frames, and give them very high marks. Amerisleep is a manufacturer of plant based memory foams, involving a proprietary material which is zero emission, and gives no off-gasses like regular memory space foams do. What is perhaps most obviously is that it is five positions higher on customer analysis list than Tempurpedic, although it didn't show up on the survey list. Amerisleep is a manufacturer to watch.